Deutschland wird deutscher, 1993/2021
Katharina Sieverding’s billboard campaign Deutschland wird deutscher was first on view 1993 in Berlin. After the campaign’s ban from its initial exhibition in the federal state of Baden-Württemberg, the cultural scene of Berlin seized the opportunity to display Sieverding’s work in a unique presentation on more than 500 billboards, each 252 x 356 cm, throughout the German capital April 30 – May 12, 1993.
For its launch, a press conference was set at the Kunst-Werke, at that time a rather new exhibition venue for contemporary art in the Scheunenviertel in Berlin-Mitte. Here, Katharina Sieverding took a clear stand on the true meaning and purpose of her billboard campaign in the presence of Ulrich Roloff-Momin, Berlin’s then Senator for Cultural Affairs. The artist, who held an academic professorship in Berlin, found support in well-known art and cultural figures, including Wulf Herzogenrath, cultural curator at the Museum für Gegenwart in the Hamburger Bahnhof; Klaus Biesenbach, founding director of the Kunst-Werke and initiator of the poster campaign, and currently director of the Museum of Contemporary Art in Los Angeles; Veit Görner, whom together with Rudi Fuchs curated the sculpture exhibition Platzverführung for the KulturRegion Stuttgart in 1992; Jörn Merkert, the then director of the Berlinische Galerie; and Karl-Heinz Herrfurth in his function as vice president of the Berlin University of the Arts.
During their presentation, the 500 large-scale posters on display at various locations in the Berlin metropolitan area were occasionally tagged and altered—and soon became the pivot for a manifold discussion in the media and general public.
On the occasion of KW’s 30th anniversary, a re-installation of Deutschland wird deutscher will be on view from April to May 2021, both in KW’s entranceway as well as on billboards across Berlin.